$ whoami
I like turning problems into solutions that make an impact for people and for the business.
My path spans Product Design, Design Systems and Research, with deep experience in financial services. This mix lets me connect behavior and experience to product strategy and building.
Today, at iFood, my work is focused on applied AI. I'm one of 100 AI multipliers in a company of more than 8,000 people, and I'm part of AI Labs, a multidisciplinary group that finds opportunities and builds high-impact, scalable AI solutions for the Product and Design teams.
$ ls projects
selected work · 2022–2026
hotmart / product designer / fintech
Checkout Recovery
24% of declined purchases were caused by an insufficient credit limit. I redesigned recovery around three scenarios, weighing the chance of approval against the risk of default, and recovered GMV grew 20%.
ifood / product designer / applied ai
Atena
From a Google spreadsheet to a multi-agent architecture: how I turned iFood's research repository into an AI solution, growing the research library by 271% and reaching 214 users in 10 months.
ifood / product designer / applied ai
Research Agent
With only three Research people supporting more than 180 designers, I built an agent that acts as a mentor, asking the right questions to guide decisions and scale the team's knowledge. One-on-one support dropped from 7 hours to 1.5 hours a week.
ifood / product designer / applied ai
Recruta+
To open up participant recruitment, previously limited to 40 of 180 designers, I built a conversational agent that removed the per-message cost and enabled almost 40,000 messages in 10 weeks.
redesign / product design
Teigro
Modernizing without breaking what already worked. I redesigned an agricultural monitoring app, balancing the business's expectations with what users were already used to.
$ cat about.md
$ cat career.log
[Apr 2026 – present]
Product Designer, Applied AI · iFood
[Aug 2024 – Apr 2026]
UX Researcher · iFood
[Aug 2022 – Aug 2024]
Product Designer, Financial Services and Wallet · Hotmart
[Sep 2021 – Sep 2022]
Cosmos Design System · Hotmart
[Jan 2021 – Sep 2021]
Product Designer, Cifra Club and Palco MP3 · Studio Sol